1. Project Overview
We helped Toronto Shaman reclaim their domain, design a new search-optimized website, and attract new clients within weeks—all without technical overwhelm.
Project Dates
Project Start: August 2023
Project End: March 2024
Website Launch: October 2023
2. The Business Background
Toronto Shaman is led by Brenda Johnston, a highly trained energy and shamanic healing practitioner based in Toronto, Canada. After over 10 years of training, she was ready to share her work professionally—but lacked a digital presence.
Her strengths lie in deep client care, emotional presence, and her ability to hold space. She had no interest in becoming a tech expert—just in being found by the people who needed her most.
3. The Challenge
Brenda’s original website had disappeared, and she had lost access to her domain. With no visibility online and a highly competitive market, she didn’t know how to move forward. She was receiving very few clients from referrals and had no marketing systems in place. There was a real risk of losing the domain she had held for nearly 10 years.
4. The Solution
We kept it simple, strategic, and effective:
Domain Recovery & Website Design
We successfully recovered her domain and launched a professionally designed website with multiple pages, clear trust signals, and service explanations.
SEO Strategy
We implemented an in-depth SEO plan focused on popular and relevant keywords like “Toronto shaman,” “energy healer Toronto,” and “spiritual healing Toronto.”
Content Collaboration
We wrote the first drafts of all service pages and shamanic ceremonies based on SEO strategy. Brenda added her insights and voice. She wrote her About page.
Simple Contact System
Instead of advanced tools, we added a phone number and contact form. Automation was limited to inquiry emails.
5. The Results
🌐 Organic Growth
From zero presence to #1 rankings for major keywords like “Toronto shaman” and “shaman in Toronto”
💬 Consistent Inquiries
Average of 5–8 inbound inquiries per month directly from search.
🌎 Domain Rescued
Recovered and actively ranking after being lost for nearly a year.
😌 More Ease
Brenda now enjoys her business again, with systems that support her behind the scenes—letting her focus on her clients without being weighed down by the tech.
💡Trusted Business
Clients mentioned chossing her because of the testimonials and clear services on her website.
💬 Client Testimonial – Brenda Johnston
I’ve worked with Matt for several years.
He built and maintain my website, and contributed deeply to the creative content.
Matt is professional, friendly, and packed with business insight. Matt coached and guided me, and always go above and beyond.
6. What This Could Mean for Your Business
You don’t need to be an expert in marketing or websites to attract new clients.
With the right structure, voice, and SEO strategy, your services can be seen and trusted—organically. This case shows that even in competitive niches, strategy and precision work.
Brenda Johnston
Owner - Toronto Shaman
“I’ve worked with Matt for several years.
He built and maintain my website, and contributed deeply to the creative content.
Matt is professional, friendly, and packed with business insight. Matt coached and guided me, and always go above and beyond.”