1. Project Overview
We helped In a Pinch Sewing relaunch their local tailoring business by designing a simple website, setting up smart systems, and creating content to boost local visibility on Google and social media.
Project Dates
Project Start: December 2024
Project End: Ongoing
Website Launch: February 2025
2. The Business Background
In a Pinch Sewing is based in Lake Jackson, Texas, and offers tailoring, alterations, and custom sewing projects. With over 15 years of experience, the business owner is known for her time management, customer care, and creative skills.
After previously working with us on her coaching brand, she came back to bring her sewing business online for the first time.
3. The Challenge
She was starting fresh—no website, no online presence, and little time to spare.
Although she was active on social media, all appointments were booked manually. This took up valuable time and created confusion. She needed a simple system to attract local clients, manage bookings, and keep marketing consistent without being overwhelmed.
4. The Solution
We provided everything needed to relaunch the business smoothly and professionally:
Website
A clean 3-page website with testimonials, service info, gallery, blog content, and trust signals.
SEO
Local keywords and content for events like prom, weddings, and seasonal clothing. Submitted to all major search engines.
CRM & Booking
Online calendar with reminders, directions, and email automation. Chat widget and easy client follow-up.
Content Marketing
Monthly blog articles based on real customer needs and local events. Weekly social media posts with branded visuals.
Automations & AI
Appointment scheduling, rescheduling, cancellations, and social content posting—all hands-free.
We collaborated weekly to turn her stories and experience into valuable content that felt like her voice. AI and automation did the rest.
5. The Results
🚀Website Traffic & Enquries
Over 200 users visited the site in the first 4 months
📲Social Media Engagement & Growth
141 visitors came from social media alone
💬 More inquiries
Inquiries from Facebook, Instagram, and Google.
📅 Simplified bookings
Clients book online with automatic reminders
💼 Less stress
No more chasing, messaging, or manual scheduling
💡Trusted Business
Clients even mentioned chossing her because of the website and Google search!
Her business now runs smoothly, and she’s excited—not overwhelmed.
💬 Client Testimonial – Sher Marchman Day
“I’ve collaborated with Matt from dot business on two stunning websites that function as true business tools. They freed me from technical tasks and even solved my appointment scheduling headaches with an integrated system.
One client even chose my service because of the website and search results! Highly recommend Matt from dot business for business, marketing, and website coaching.”
6. What This Could Mean for Your Business
Even if you’re not tech-savvy, the right setup can make running your business online simple and stress-free. With just a few core systems and regular, relevant content, you can grow organically—and get your time back.
Sher Marchman Day
Owner - Unbound Living & In a Pinch Sewing
“I’ve collaborated with Matt from dot business on two stunning websites that function as true business tools. They freed me from technical tasks and even solved my appointment scheduling headaches with an integrated system. One client even chose my service because of the website and search results! Highly recommend Matt from dot business for business, marketing, and website coaching.”